Cecie Starr is the most successful author in non-majors biology because of her clear and engaging writing, trend-setting art, and unparalleled media. BIOLOGY TODAY AND TOMORROW, her most concise text, provides a precise, issues-oriented approach and "solves" some of the toughest course challenges: engaging students, linking concepts from chapter to chapter, easily monitoring students' progress and simplifying lecture prep. Show students how biology matters: opening each chapter with engaging essays on hot issues and related online voting, the text highlights the connections between biology and real-life. Online exercises promote critical thinking about issues students will face as consumers, parents and citizens. Link concepts from chapter to chapter: since students have a difficult time linking concepts, the authors created a new "linking" tool. A list at the start of each chapter reminds students of related topics that were explained earlier. Within chapters, a key icon identifies cross-references to relevant sections in earlier chapters. As students work through the text, they see how topics build upon one another. Monitor students' progress with ease: BiologyNow offers diagnostic quizzes with automatically graded results that flow directly into your instructor grade book (iLrn, WebCT or BlackBoard). And, to assess students' progress instantly with in-class quizzes and polls, you can use JoinIn on TurningPoint content and software. Enjoy easier lecture prep: The new PowerLecture tool integrates all electronic chapter assets - art, photos, animations, videos, links to InfoTrac articles, web links, bulleted text slides, and everything else you need into each chapter's lecture slides. This "buffet" of media resources?arranged by chapter section?is at your fingertips. Read More