Brandjack: How your reputation is at risk from brand pirates and what to do about it

Brandjack: How your reputation is at risk from brand pirates and what to do about it

By Langley, Quentin

Books / Hardcover

Books › Business & Economics › Marketing › General

Books › Business & Economics › Public Relations

ISBN: 1137375353 / Publisher: Springer, May 2014

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Description

Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates. Read More
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Used - Very Good With Dust Jacket

Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

$10.06

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