Description
The third-generation owner of a family-run chain of shoe stores shares the story of his business, his philosophy of hands-on customer service, his struggles with cancer and addiction, and his philanthropic activities.
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Schuler Shoes, the oldest family-owned and operated shoe retailer west of the Mississippi, is a surprising success story. Now one of the top independent shoe retailers in the country by sales volume, the company recovered from near bankruptcy to grow and thrive during an era when the majority of the country's independent shoe retailers went out of business. This growth has been built on the foundations of measuring feet in detail, spectacular customer service, depth of inventory, a conservative financial approach, and taking care of employees..
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