The Myth of Market Share: Why Market Share Is the Fool's Gold of Business (Crown Business Briefings)

The Myth of Market Share: Why Market Share Is the Fool's Gold of Business (Crown Business Briefings)

By Miniter, Richard

Books / Hardcover

Books › Business & Economics › Management

ISBN: 0609609882 / Publisher: Crown Business, October 2002

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Description

A journalist argues that companies need to rethink common business practice to come up with new strategies that allow for strong growth and profits without questionable practices in pursuit of market dominance. Read More
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Used - Good With Dust Jacket

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$6.79

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