Chadha is a leading marketing and consumer rights expert in Asia and heads up a brand consultancy in Hong Kong; Husband is one of Asia's leading retail center planning and development consultants. They examine the passion for luxury brands that started in Japan and has rapidly spread to other parts of Asia. Exploring the political, social, and economic changes that have steadily transformed Asia, the authors investigate how and why luxury brands have become a modern set of symbols that Asians are wearing to redefine their identity and social position. The text includes in-depth analyses of the key luxury markets--Japan, Hong Kong, South Korea, China, India, Singapore, and the other Southeast Asian countries--and examines how the luxury industry has created this cult. For marketers, retailers, shopping center operators, educators, and consumers interested in luxury or premium brands and Asian culture. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com) Read Less