Description
The founder and CEO of what is said to be the first international marketing and advertising network targeting this growing demographic sector advices on how to overcome "an incredible marketing blindspot" by abolishing misperceptions, marketing to specific needs, and following the lead of successful models such as AARP. First published in French in 1998, the book lacks references. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
Read More
As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, who is a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit.
Read Less