Accelerating Customer Relationships: Using Crm and Relationship Technologies
Books / Hardcover
Books › Computers › Management Information Systems
ISBN: 0130889849 / Publisher: Prentice Hall, September 2000
Deals with customer relationship management (CRM) and data warehousing. The author, who is vice pre...
Read More
Deals with customer relationship management (CRM) and data warehousing. The author, who is vice president of customer relationship management solutions at NCR Corporation, advocates the analysis of customer information and behavior, gathered in databases, to manage short- and long-term relationships. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read Less