Description
Marshall, Rhodes, and Todd present small business owners, entrepreneurs, and sales and marketing professionals with the fourth edition of this comprehensive guide to effective advertising using Google AdWords. The authors have organized the book into thirty-five chapters covering niche domination strategies employing Google AdWords, building an autopilot marketing machine, organizing an AdWords campaign, ad editorial guidelines and split testing, and a variety of other related subjects. Perry Marshall, Mike Rhodes, and Bryan Todd are Internet advertising consultants and authors working primarily with Google AdWords. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
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"Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections cover everything advertisers need to know, including flexible bid strategies, enhanced site links, and bid modifiers specific to location device and time; AdRank formula changes and the increased importance of ad extensions; enhanced AdWords Express for small business advertisers to get launch and rates faster, new display ad builder options that save small advertisers time and money, updates toGoogle's Keyword and Display planners and the retirement of Contextual Tool, and improved Paid vs. Organic reports that include obscure data from AdWords. Coached by AdWords experts Perry Marshall, Bryan Todd, and Mike Rhodes, advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales"--
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