Description
The proliferation of social media and recent economic disasters has forced businesses and other organizations to focus on the issue of transparency as never before. Holtz, a business communicator and author, and Havens, vice president of BlotTalkRadio.com and a former actor, offer techniques to help organizations prepare to operate in full-transparency mode. The book is based on interviews from leaders and communicators of companies that have success as the result of implementing transparency strategies. The authors also explain the rationale for transparency and lay out the risks of maintaining a non-transparent relationship with constituents, customers, or shareholders. They also discuss blog and other social media etiquette, also considered an important part of any transparency policy. Jossey-Bass is an imprint of Wiley. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
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While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency. Your purchase of Tactical Transparency Includes a One Year Subscription to Fast Company ($10 value). View the refund/promotion details here.
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