Description
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
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Rajagopal (marketing, Monterrey Institute of Technology) identifies the best practices of multinational companies for strategic and tactical pricing, and builds pricing models that incorporate product portfolio management, attributes mapping, marketing functions, quality services, and technology. New products from customer-centric companies are priced according to consumer perceptions of their needs and expected products. An implementation of the pricing strategy demonstrates how marketing firms change price policy during market uncertainty and find a new set of organizational practices that will become the basis for managing the next period of competitive growth. Price value chain analysis calculates the choices that consumers may exercise to optimize their satisfaction and ultimate value. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)
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