Your Company Sucks: It's Time to Declare War on Yourself
Books / Paperback
Books › Business & Economics › Management
ISBN: 1935618547 / Publisher: BenBella Books, August 2011
It's every businessperson's nightmare: his or her company is failing, dysfunctional, stuck in neutral, and/or is disappointing overall, from the finances to the customer feedback.Put bluntly?but candidly?the company sucks.That's the bad news. The good news is that it doesn't have to be that way.Every business can rebound from its lows, regain its momentum, thrill its customers, and be the source of pride and profits its owners and shareholders seek.This U-turn must begin with you, the owner or senior manager, declaring war on yourself. You must face the fact that the malaise the business suffers from is ultimately your responsibility and your doing, and even more important,that it will not be rectified unless you take the lead. Face the hard truth. Take the difficult actions. Demonstrate determination, creativity and resolve.This insightful book makes three points clear:1. The key to long term business success is for the leader to declare war on him/herself so that the company never rests on its laurels.2. Only four factors lead to business failure/decline/lack of growth/dysfunctionality. Identifying and addressing these plagues is the focus of the war.3. Customer satisfaction is a curse in disguise. The overwhelming need is to thrill your customers/clients.Your Company Sucks pulls back the curtain on business performance to reveal the four reasons businesses decline. It identifies your company's red flags, and provides a powerful and innovative methodology to transition from failure to flourish. It's not too late to turn your company around—go from sucking to soaring!
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It's every businessperson's nightmare: his or her company is failing, dysfunctional, stuck in neutral, and is disappointing overall, from the finances to the customer feedback. Put bluntly—but candidly—the company sucks. That's the bad news. The good news is that it doesn't have to be that way. Every business can rebound from its lows, regain its momentum, thrill its customers, and be the source of pride and profits its owners and shareholders seek. This U-turn must begin with you, the owner or senior manager, declaring war on yourself. By facing the fact that the malaise is the business suffers from ultimately is your responsibility and your doing, and even more important, will not be rectified unless you take the lead. Face the hard truth. Take the difficult actions. Demonstrate determination, creativity and resolve. Your Company Sucks pulls back the curtain on business performance. To reveal the four real-world reasons businesses decline, to identify them as red flags, and to provide a powerful and innovative methodology to transition from failure to flourish. Mark Stevens reveals that there are not thousands of reasons businesses fail. The reasons fall under four major categories: 1. rudderless leadership 2. the lust-to-lax syndrome 3. incompetence 4. conventional thinkingIdentifying and addressing the reasons for your company's failure is the focus of the war.This insightful book shows that the key to long-term business success is for the leader to declare war on him/herself so that the company never rests on its laurels. It also demonstrates how customer satisfaction is a curse in disguise. You don't want to satisfy your customers—you want to thrill them.
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