Beer, clothes, cars, cologne, laundry detergent, and other fleeting elements of popular culture are the backdrop against which Dinwoodie and Janis discuss trademark law as it encourages and preserves investments in goodwill and identity while preserving freedom in the popular discourse. Trademark law is under heavy evolutionary pressure right now, they say, from the revolution in electronic commerce, the contemporary obsession with image, and globalization. They proceed in a traditional case-based manner through foundations and purposes, the creation of trademark rights, their scope and enforcement, and their exploitation. Their treatment seems to be designed as a textbook. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com) Read Less