Media Occupations and Professions: A Reader (Oxford Readers in Media and Communication Series)
Books / Paperback
Books › Social Science › Media Studies
ISBN: 0198742460 / Publisher: Oxford University Press, February 2001
Media Occupations and Professions is the first major attempt to consider a broad range of media occupations and their historical development. This collection of essays confronts numerous occupational controversies and dilemmas: can a valid distinction be made between media "crafts" and media "professions"? What are the differences between media moguls, media barons, and media stars? Are media workers becoming not only more powerful, but also more insecure? How predictable are media careers and why do media occupations have such chaotic entry patterns?
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Media Occupations and Professions have expanded dramatically in recent decades, and have become central to social change around the world. This collection sees media occupations in terms of a steep hierarchy. At the top are three categories of individuals: own-and-operate moguls, managing barons, and performing stars. At the middle and lower levels many groupings try to pursue professionalizing and craft strategies. This book's main focus is on journalism, television, and Hollywood. While American and British pieces predominate, there are also selections which cover Africa, Australia, China, France, Germany, India, Ireland, and Russia.
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