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Morgan, president of a training and consulting firm, shows managers how to design, tailor, and use t...
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Morgan, president of a training and consulting firm, shows managers how to design, tailor, and use their own set of indicators to provide a clear picture of progress toward business goals. Readers don't need a background in statistics, quality, or computer science to follow a fictional marketing manager from a hypothetical television station as she illustrates each of the ten steps with examples in action. The book is written in a conversational style and is meant for any manager, from front-line supervisors to CEOs. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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