This book provides an overview of the use of social media in healthcare settings, aiming to provide readers with an understanding of how to use social media tools to improve outreach to various communities that may be internal to the organization, geographically isolated, disease- or condition-specific, demographically oriented, or widespread (the general populace). Individual chapters are devoted to specific social media tools. Each of these chapters review costs, benefits, sample uses, and any limitations and risks specific to the healthcare environment. They discuss weblogs, microblogs, social networking sites, podcasts, wikis, social news and bookmarking sites, photo and video sharing, and widgets and other tools. Concluding chapters discuss how to create a social media plan for one's health organization as well as future directions. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com) Read Less