Multinational Direct Marketing: The Methods and the Markets
Books / Hardcover
Books › Business & Economics › General
ISBN: 0070423563 / Publisher: McGraw-Hill, July 1995
A guide to promoting products and services in markets around the world, concentrating on practical s...
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A guide to promoting products and services in markets around the world, concentrating on practical strategies in seven areas including research and planning, media and telemarketing, international postal delivery systems, pricing, and shipping. Discusses direct marketing in Europe, Asia, and North America, and profiles 32 countries and their direct marketing infrastructures. Numerous appendices offer information on international mailing list brokers, distribution services, organizations, and agencies. Annotation copyright Book News, Inc. Portland, Or.
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