Competing on Value
Books / Hardcover
Books › Business & Economics › Management
ISBN: 0814450369 / Publisher: Amacom Books, April 1991
Presents a new approach to selling that emphasizes not competing on the basis of the best price, but...
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Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation copyright Book News, Inc. Portland, Or.
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