Description
Discusses the business, public relations, and legal aspects of doll and teddy bear sales, including how and where to advertise, pricing dolls, and putting together a press kit
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A complete guide, Selling Your Dolls and Teddy Bears leads you, step by step, through the business, public relations and legal aspects of doll and teddy bear sales. You'll learn how and where to advertise, how to determine the right prices for your dolls, how to photograph your work properly, and what taxes and laws apply to a self-employed artist. Plus, you'll find techniques to help you manage your image and increase sales - such as how to put together a stunning press kit.Most important, you'll learn how to attract customers - and keep them coming back. From teaching workshops to making sure your name and reputation are passed word-of-mouth, you'll find techniques to enlarge your client base to include every kind of customer, from individual collectors to large retail stores.
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