Description
Correll (Mudra Institute of Communications) presents the creative aerobics approach to idea brainstorming that involves making a list of facts about the product, creating new names for the product, finding similarities between dissimilar objects, and inventing new definitions for existing two-word phrases. Intended for copywriters, the book provides numerous imaginative exercises and example print ads, and offers thoughts about the creative process from professional writers. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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Linda Correll offers a radical new way to speed up the creative process through the technique of `creative aerobics'. This concept uses four mental exercises that develop elasticity between the left and the right brain - the analytical and creative sides - allowing them access to solutions outside their present problem-solving techniques.Key features of this technique are: it is process driven and participative; it increases productivity of ideas, without anxiety; and it is rooted in what participants do on a regular basis.It will be a useful book for all those who wish to explore creativity within themselves.
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