Clear text and over 200 examples (in full color) from numerous firms characterize this practical guide to marketing for architects & designers. The book is organized by different types of materials: corporate identity packages, direct mail (print communications), digital & time-based communications, advertising media, materials for seminars & trade shows, special events & unique approaches, and office portfolios & books. Linton (art, Bradley U.), Clary, and Rost (both at Lawrence Technical U.) place the emphasis on shifting from print to digital and multi-media materials. Appendices include statements about marketing strategies from contributors, contributor's web sites, and the Society for Marketing Professional Services domains of practice. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com) Read Less