Description
Signs everywhere attract us with their stunning visual image, while presenting us with a coherent message. This book investigates the world of graphic signage and way finding, which can be found anywhere from retail stores, museums, theatres, and libraries to airports, subway stations, highways, and public spaces.
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Walk This Way: Sign Graphics Now, like its successful predecessor Sign Graphics, delves into the realm of graphic signage and way-finding, featuring recent sign designs from top sites and creators around the world. The ideal sign attracts and impresses the eye while still conveying a coherent and accessible message; Walk This Way represents the cream of the crop in the field. This edition includes sections on company and corporate branding in “Graphic Identify”; signage in indoor spaces, including murals and posters, in “Interior Artworks”; and signage in natural settings in “Environmental Signs.”
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