Description
Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.
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A reader-friendly guide to persuasive communication, offering tips on creating a high-impact first impression, managing stage fright, persuading angry bosses and managers, and customizing the message for different audiences. Lively chapters on presentation strategies, visual tools, and writing memos and reports include summaries, checklists, examples, and exercises. Paper edition (unseen), $24.95. Annotation copyright Book News, Inc. Portland, Or.
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