Deals with major issues managers in high-technology enterprise are likely to face in real life, focusing on management decision in research and development, manufacturing, marketing, and product support. Interplay and ongoing conflicts between these activities are analyzed, and methods to ensure the smooth flow of products and services are described. Special attention is devoted to the global high-technology market, international competitions, and joint ventures. Treatment of mergers and acquisitions in the high-technology industry reflects the experiences of a real-life former CEO, and interviews with other leading executives in US, European, Israeli, and Asian high- technology companies shed light on real cases. Includes chapter summaries and discussion questions. For students, engineers, and managers. Annotation c. by Book News, Inc., Portland, Or. Read Less