Description
A restaurateur's guide to writing, designing, and publishing a newsletter. This book uses 50 actual newsletters to demonstrate how to create a great newsletter or how to turn an existing one into a more effective marketing tool that will: keep the restaurant's name in front of its customers; introduce new menus, hours, or services; announce coming events; establish its uniqueness; generate more media coverage; and keep customers coming back.
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This guide to restaurant newsletter publishing contains 50 examples now being sent regularly by owners and managers of a wide variety of restaurant types, including chain, independent, family, ethnic, and health food. Explains how to create, write, design, and distribute newsletters that will strengthen relationships with customers, develop their loyalty, increase public awareness of the restaurant, and boost sales. Includes ideas for promotions, new business opportunities, menus, employee relations, incentives, community projects, and food and wine education. Annotation c. by Book News, Inc., Portland, Or.
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