Sumner (journalism, Ball State U.) and Rhoades, a consultant who taught magazine management and has...
Sumner (journalism, Ball State U.) and Rhoades, a consultant who taught magazine management and has held executive positions at several national magazines, describe the industry beginning with the characteristics of a magazine in general through how to launch one. Also detailed are specific jobs, issue content and design, elements of a cover, advertising, readership, use of the internet, and the history of the media. The authors interviewed editors and publishers of top magazines and incorporate their thoughts on the industry. Included is a list of the top 25 US magazine publishing companies and association contact information. The book is mainly directed toward students, but can be used by entrepreneurs and magazine staff members new to the industry. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)