Airline Marketing and Management
Books / Hardcover
Books › Business & Economics › General
ISBN: 0894642561 / Publisher: Krieger Pub Co, June 1985
Airline Marketing and Management examines the principles of marketing, applied to today's airline in...
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Airline Marketing and Management examines the principles of marketing, applied to today's airline industry. Completely rewritten for the Fourth Edition and with new chapters on brand and relationship marketing, it is written in a straightforward, easy-to-read style. Chapters include detailed examinations of product design and management, pricing and revenue management, distribution channels, and selling and advertising policies. It is essential reading for those working for airlines, aircraft manufacturers and regulatory agencies; and for students taking undergraduate and postgraduate courses in transport, especially in Air Transport Management.
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