Description
LinkedIn is your gateway to the world of professional social networking. Use this powerful tool to build your business, your brand, or your career.
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Gunelius, a marketing, branding, and social media consultant, provides individuals and companies with a guide to LinkedIn. She begins with a section on defining goals, creating a strategy to meet them, and creating a profile and company page, then explains how to use groups, LinkedIn Answers, apps, and recommendations; promote oneself, a brand, or business; find, apply for, or post a job; and analyze the strategy using metrics to see what needs to be changed or eliminated. She also discusses types of accounts, upgrading, and searching for people and making connections. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)
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