At the beginning of every successful business is a well-thought-out and exceptionally prepared business plan that was written with one audience in mind--investors. But too many budding entrepreneurs have written their business’s bible with a focus on details most important to managers or employees or even themselves, completely avoiding the questions most crucial to those who determine the fate of the business’s genesis . . . its potential backers.The Standout Business Plan is an immensely practical and readable guide that shows readers how to create a business plan that not only speaks directly to investors and lenders but also makes it easy for them to say yes. Featuring case studies and examples of both what to do and what not to do, this invaluable book reveals how to: • Include the vital information backers need, while leaving out extraneous filler that gets in the way • Address key factors such as market demand, competition, and strategy • Spell out the essence of your business proposition • Outline resources and financial forecasts • Assess risk from the backer's perspective • Evaluate and improve the plan to ensure its successYour business plan is too important to not get exactly right from the beginning. With the easy-to-follow guidance in The Standout Business Plan, now anyone can present a clear, concise, and convincing case that will win them the funding they need to succeed. Read Less