Managing New Product and Process Development: Text and Cases
Books / Hardcover
Books › Business & Economics › General
ISBN: 0029055172 / Publisher: Free Press, October 1992
Argues that a company's capability to conceive and design quality prototypes and bring a variety of...
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Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
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