Description
Identifies cultural challenges faced by companies transitioning to e-commerce venues and, through a discussion of both effective and unsuccessful attempts, offers advice on managing the change.
Read More
Cohan, president of a management consulting firm specializing in new business opportunities, evaluates the value of getting into e-business, covering topics such as the economic benefits of e-commerce, safety and privacy concerns, the AOL-Time Warner merger, day trading and the investment possibilities of the Internet, predictions of the hottest e-businesses currently on the horizon and the future trends in electronic commerce. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read Less