Description
A guide for small-to-medium enterprise business executives and technology managers and strategists....
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A guide for small-to-medium enterprise business executives and technology managers and strategists. Defines core concepts and building blocks of e-business, focusing on market dynamics that drive the development of the application service provider (ASP) model, and provides an understanding of opportunities in this area. Describes major players in the ASP space, tells how to design and implement a complete e-business strategy using ASP, and presents case studies to illustrate each major component of the ASP model. The author is senior director of market research and analysis for a leading ASP serving small businesses. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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