The number of legal conflicts between competing businesses has increased dramatically in recent years, and the cost of litigation has skyrocketed. The time required of key employees to defend the company’s position diverts them from duties that may be vital to the health and, ultimately, the survival of an organization.Many of these conflicts result from marketing activities that are viewed as illegal or unethical by the competition. "Keeping the Company Out of the Courtroom" alerts owners, managers, and employees to the vulnerability of a company to legal attacks and to the different kinds of unethical behavior that can draw them. By exploring these vulnerabilities and outlining basic strategies for change within business systems, this book can save companies thousands of dollars in time and legal fees. Read Less