401 Killer Marketing Tactics to Maximize Profits, Increase Sales and Stomp Your Competition
Books / Paperback
Books › Business & Economics › Marketing › General
ISBN: 0071441379 / Publisher: McGraw Hill, December 2004
Surefire, down-and-dirty guerrilla marketing tactics for businesses of all sizesLottery ticket givea...
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Surefire, down-and-dirty guerrilla marketing tactics for businesses of all sizesLottery ticket giveaways, discounts for customers who rip competitors' ads out of the yellow pages, paying people to picket your store with signs proclaiming your low prices and great service . . . These are just three of the hundreds of cheap, surefire marketing tactics contained in 401 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition. Expert Tom Feltenstein arms you with a veritable encyclopedia of tested-in-the-trenches marketing and promotional solutions.This fully revised and updated edition of Feltenstein's acclaimed guide features:Real-world examples from dozens of Feltenstein clients, including Disney, Ben and Jerry's, Texaco, Coca-Cola, Hyatt, and moreAn encyclopedia format designed for ready referenceA different idea on each page--and how to make it happen
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