Description
Chambers ("a credibility marketing expert") offers advice on becoming a recognized authority in some field and using that status to build a business. He offers specific credibility marketing strategies, and provides instruction for nut-and-bolt matters like writing articles and getting them published, giving interviews, promoting a book, and turning a book into a college course. Appendixes include a schedule of fees and costs, seminar worksheets, an article-writing plan, a sample book proposal, a sample article, and a glossary. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Increase your image and visibility through media exposure, thereby separating yourself from the competition. In practically every industry, those who become the most successful are recognized as experts in their respective fields. Larry Chambers, a prolific author and credibility marketing expert, shows professionals how to increase their image and visibility via media exposure, as a result separating themselves from the competition. Instead of traditional sales calls and requests for referrals, Chambers emphasizes simple ways readers can use the media and other outlets to showcase their expertise to the appropriate audiences. The result eliminates wasted time spent cold calling prospects. Ideally, prospects will contact readers with requests to do business.
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