Description
When Brody and Lord could find no suitable textbook for their course in product policy for food marketing majors at St. John's University, they cobbled together notes and invited in speakers for several years. Finally they had had enough, and invited specialists to write accounts of the various aspects. They emphasize that developing new food products is a systemic process that must engage every part of the company, including marketing, design, the laboratory, legal, and of course the bookkeeper. Well, the big boss can probably stay in the Bahamas, in fact it is probably better that way. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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The only book on food product development that integrates every element of the discipline, Developing New Food Products for a Changing Marketplace surveys marketing, technology, and packaging as well as the process and organization required for developing food products. The text discusses all aspects of theory and practice for food process developers and includes numerous tables, figures, and bibliographical references to enhance understanding of the concepts. Pioneers and experts in food and beverage product development share their experience in every chapter. They provide examples of successes and failures, as well as guidance on how to achieve success and avoid failure. Providing a wealth of insight and information, this unique book will benefit food industry marketers and professionals involved in the product and brand development industries. It delivers a comprehensive and indispensable guide to food product development in today's dynamically changing marketplace.
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