Description
Provides a close look at the growing professional practice of corporate communications, providing a...
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Provides a close look at the growing professional practice of corporate communications, providing a discussion of critical functions and collecting essays and case studies under nine categories arranged as chapters in the volume. Each category or chapter begins with an overview and is followed by essays and cases drawn from papers presented at the annual Conference on Corporate Communication at Fairleigh Dickinson U. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. Annotation copyright Book News, Inc. Portland, Or.
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