Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits
Books / Paperback
Books › Business & Economics › Workplace Culture
ISBN: 0979587506 / Publisher: B@W Press, June 2007
Achieve Brand Integrity addresses the “failure to execute” epidemic by giving leaders comprehensive...
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Achieve Brand Integrity addresses the “failure to execute” epidemic by giving leaders comprehensive instructions on how to close the gap between their business strategy and the employee performance that will bring it to life. Using Ten Truths, Gregg Lederman outlines why many common practices are ineffective at driving sustainable results and how leaders can capture more productivity and profits by building organizational cultures that motivate all employees to behave in ways that strengthen customer experiences.
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