What Were They Thinking?

What Were They Thinking?

By McMath, Robert M. and Forbes, Thom

Books / Hardcover

Books › Business & Economics › Management

ISBN: 0812929500 / Publisher: Crown Business, January 1998

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Offers humorous lessons of good marketing practices gleaned from such costly product failures as rabbit jerky, Crystal Pepsi, and Crackerjack breakfast cereal Read More
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Used - Very Good With Dust Jacket

Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

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