Quee (business, National U. of Singapore) explains to students and practitioners what marketing rese...
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Quee (business, National U. of Singapore) explains to students and practitioners what marketing research is, how it, and why it is a vital marketing function. He assumes some basic knowledge in statistics as he covers research design, sampling, product research, and test marketing. No dates are noted for the earlier editions; the third has no major changes but many small improvements. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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