Relationship Marketing (Marketing in Action)
Books / Paperback
Books › Business & Economics › Marketing › General
ISBN: 0749417552 / Publisher: Kogan Page, September 1998
Packed with practical advice and detailed with case examples and handy tips, this book shows how the...
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Packed with practical advice and detailed with case examples and handy tips, this book shows how the theory of farming a rewarding relationship between supplier and customer can be put into practice. It describes how to both win and retain customers.
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