Description
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.
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Cooper (business, McMaster U and Pennsylvania State U) has 35-plus years of experience studying the practices and pitfalls of some 3,000 new-product projects in hundreds of companies, and has written 13 books and numerous academic articles on innovation management. Since 1986, Winning at New Products has served as a valuable resource for product developers. Emphasizing bold innovation, the updated and expanded fourth edition text incorporates significant findings from benchmarking studies undertaken by Cooper and his colleagues since the 2001 third edition to uncover and validate best practices in product innovation methods, portfolio management, strategy development, and idea generation. Cooper has also integrated insights gained from the installation of his Stage-Gate idea-to-launch process in leading firms worldwide in recent years, including ways that global users of the system have contributed to its evolution and acceleration. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
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