Description
Research Methods in Health Promotion provides students (advanced undergraduate and graduate students) and practitioners with basic knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion. Taking the perspective that research involves a predetermined series of well-defined steps, the book presents these steps in a sequential format.
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What sets this textbook apart from others on research methods is its emphasis on situations of interest to health practitioners rather than theory, according to Crosby (health behavior, U. of Kentucky) and his Emory U. co-editors (one at its Center for AIDS Research). Chapters offering applied examples from health promotion illustrate concepts relating to the core skills and ethics involved in the research process, selecting a research design (from among quantitative and qualitative options), conducting trials, analyzing and reporting the data collected. The text includes interview transcripts, supporting figures, tables, and boxed tips. Jossey-Bass is an imprint of Wiley. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
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