The Public Relations Writer's Handbook: The Digital Age
Books / Hardcover
Books › Business & Economics › Public Relations
ISBN: 0787986313 / Publisher: Jossey-Bass, March 2007
Offers advice on the wide range of writing required by the public relations field and covers launching new products to the press, responding to unfavorable media coverage, writing speeches, and creating press kits
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The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
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