Description
Offers a guide to America's consumer behavior, discussing the three major consumer generations and their distinctive attitudes, lifestyles, values, experiences, tastes, and spending patterns
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Two business consultants offer a detailed guide to America's consumer behavior, discussing the three major consumer generations--the Matures, Boomers, and Xers--and their distinctive attitudes, lifestyles, values, motivations, experiences, tastes, and spending patterns. 60,000 first printing. $50,000 ad/promo. Tour.
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