Franchising and Licensing: Two Ways to Build Your Business
Discusses franchising and licensing as management systems, and covers legal issues, sales and marketing, financial matters, and other aspects
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In a newly updated revision of a book relied upon by thousands of business executives, here is the strategic guide you've been looking for to help you create and manage an efficient, profitable, and trouble-free business growth plan, and make the most of your intangible assets in the new millennium.
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