Description
This textbook outlines the principles of marketing through chapters on strategic planning, ethics and social responsibility, the marketing environment, and developing a global vision; analyzing market opportunities through consumer decision making, business marketing, segmenting and targeting markets, and marketing research; product decisions, including services and nonprofit organization marketing; distribution decisions, including supply chain management, marketing channels, and retailing; promotion and communications strategies, including personal selling, sales management, and social media and marketing; and pricing decisions. Online access is included. Annotation ©2018 Ringgold, Inc., Portland, OR (protoview.com)
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