Description
An expert in the field of business communication introduces an effective, easy-to-understand approach to the art of negotiation and persuasion that explains how to maximize negotiation skills in both one-on-one meetings and a formal negotiating session, with tips on assessing situations, avoiding self-sabotage, dealing with cultural customs, and more.
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Negotiation is not just a process, it's an attitude-and one that we all can learn. Internationally recognized expert Patrick Collins presents an original, comprehensive guide to maximizing negotiation skills. Readers will learn how to overcome the fear of negotiation, assess situations, and apply the appropriate strategy. Illuminating techniques include: how to manipulate the environment and when to bluff or confront.
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