Description
Rhetoric in Popular Culture, Third Edition provides students with a solid background in the central issues in interpreting pop culture. Author Barry Brummett helps readers use techniques of rhetorical criticism to analyze texts from popular culture including print ads, music videos, TV advertisements, Internet user groups, movies, and television shows. Part I covers rhetoric as a concept, the history of rhetoric, and a method for doing rhetorical criticism. Part II includes critical essays and case studies that show students how the critical methods discussed in Part I can be used to study the rhetoric of extended texts.
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Written for undergraduate course in communication and English, the 3d edition of this valuable textbook features updated sections on the various types of critism surveyed, with the addition of sections on super-signs, neo-Aristotelian methods, and intertextuality. The text offers well-known examples of popular culture, such as The wizard of Oz or popular advertizing, and parses them at length according to different critical viewpoints. Culture as the basis for critical points of view is a central theme. Written in a direct voice, this text presents advanced concepts in an engaging manner, with exercises provided in the text as well as in the companion online site. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
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