Description
A low cost alternative to books that blend Technical Communication and Business Communication, this new edition emphasizes the latest developments in these fields, including the importance of emerging technologies, global communications, and usability testing.
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Cunningham, Smith (both Auburn U.) and Pearsall (U. of Minnesota) incorporate current research and communication practices in the workplace to provide clear, detailed, and realistic guidelines for effective communication. Revised and updated throughout, the text reflects the vast and rapid changes since publication of the sixth edition in 2000, particularly in the areas of diversification and professionalism, globalization, and the expanded use of computers and electronic media. Also included are a new chapter on letters, memos, and e-mail, and a new chapter on news-release publications, brochures, and websites. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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