An advertising CEO and cowgirl, who owns a fully operational Texas Longhorn Cattle Ranch, shares her own success story and provides an empowering action plan and Cowgirl Tool Kit for women who are ready to blaze their own trail in business and life. 25,000 first printing.
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Kick Ass Your WayAs the owner of one of the largest woman-owned advertising agencies in the U.S., Gay Gaddis knows a thing or two about empowerment. Gay's insights are rooted in the spirited strength of the real cowgirl heroines of the 1920s and '30s-gutsy risk -takers in everything they did. In Cowgirl Power, these cowgirls are celebrated as a metaphor for the power we all have to achieve far more than we think.Whether your goal is to start a family, own a business, advance your career, organize community outreach, or run for office, it all comes down to power: knowing how to develop it and not being afraid to take it when it comes your way.Gay's book and Cowgirl Power Toolkit will help you blaze a path to success, on your terms:Taking responsibility for yourselfBuilding your own competenceFinding your assertivenessDesigning your own lifeBuilding a kick-ass cultureRecognizing good ideasBecoming a fearless leaderCowgirl Power is not about changing you. You are just fine. It's about understanding your strengths, building on them, and unlocking your power to kick ass-your way.
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